I grant Manipal Global the permission to contact me.

Program Overview

Manipal ProLearn’s Digital Marketing Professional Program, in association with Google, provides the opportunity for aspiring and current digital marketers to upskill themselves, develop crucial skills in the fields of digital advertising and inbound marketing, and learn how to use key tools in digital marketing.

Program Highlights

1. Joint Digital Marketing course by Manipal Prolearn and Google India.

2. Intensive face to face sessions with expert faculty trained by Google.

3. Hands-on experience on relevant tools to execute, measure and monitor your campaigns.

4. Run campaigns on Google AdWords using real money and gain exposure.

 

 

HOW WILL YOU BENEFIT FROM THIS PROGRAM?

Develop the ability to optimise campaigns to boost conversions, customer acquisition, and retention

Develop the ability to optimise campaigns to boost conversions, customer acquisition, and retention

Develop the ability to develop multi-channel strategy using Search, PPC, Social, and Programmatic Buying

WHAT WILL YOU LEARN?

Introduction to Digital Marketing Creation of Websites and Microsites Fundamentals of AdWords
Search Advertising and AdWords Tools Display Advertising using AdWords Video Advertising using YouTube
Advertising on Mobile Shopping Advertising with Google Search Engine Optimization
Social Media Marketing Web Analytics Google Analytics
Content and Inbound Marketing Programmatic Buying, Email, and Affiliate Marketing

 

PROGRAM STRUCTURE

Duration 3 months (185+hours)
Delivery Mode Instructor-led webinars
Pedagogy

Live projects, simulations, mentoring sessions with industry leaders